2K Brings Onboard Popular Battle Royale Developer to Rescue Troubled Action Game Project Ethos

The renowned publisher has appointed a seasoned producer from the creators of Apex Legends to direct the studio crew at 31st Union, which is currently working on the anticipated over-the-shoulder roguelike extraction-shooter known as this innovative game.

Management Change Comes After Mixed Response

Brinkman steps into the role of studio head at 31st Union following the exit of former leader Michael Condrey, who was reportedly let go due to Project Ethos' lackluster early showing last autumn.

On Wednesday, 2K president a key figure informed staff about this decision through an official communication, which emphasized that early feedback sessions had revealed the necessity for a distinct vision.

The president noted that the developers is now overhauling Project Ethos with a revised approach, aiming to satisfy player expectations.

A Pattern of Strategic Hires

The news follows a comparable move taken by 2K Games in the summer, when they hired an industry veteran from Blizzard to work on the BioShock studio Cloud Chamber.

Here is the complete text from the president's memo:

Hello Everyone—

I understand you all just wrapped up your gathering - I hope you’re as enthusiastic as I am with the positive developments. Last time I sent you all a update, I expressed the following: “I believe in this group. You all are some of the most dedicated and innovative creators we have had the opportunity to partner with - and we’re eager for that partnership to endure.”

Given your hard work and versatility, particularly over the past twelve months, you consistently demonstrate that.

The gamer responses from last fall’s the game demo was enlightening. It validated the potential of a action-packed game but told us we still had work to do. It revealed the requirement for a more distinct identity.

It has been motivating to see how far you’ve progressed. You took the input to heart and revamped the title with a revitalized direction - one that’s positioned to deliver on its promise to our audience.

The trust in this project grows every day. To advance the remarkable advancement you’ve made, I am thrilled to announce Ben Brinkman as the new Studio Head of the team. Following several months of conversations, he officially joins us on Monday, October 20.

Ben’s management and background in the competitive gaming genre is vast, having dedicated the recent years developing and managing some of the most popular titles in gaming, for example the acclaimed shooter, and most recently, the battle royale hit.

I invite you all in welcoming Ben next week. We are all eager to continue seeing the evolution of the game in the time to come.

David

Experience of the Incoming Head

Brinkman currently serves in the position of senior developer and head of production at the renowned studio for their flagship title. He earlier was employed at Treyarch and Activision in multiple development positions on the Call of Duty series, and, earlier in his career, had assignments at 2K and Electronic Arts.

Game Details and Concept

Project Ethos was unveiled in last year together with a early access event. Initially, 31st Union portrayed the game as a "free-to-play, 3rd-person roguelike hero shooter and an thrilling evolution on the genre."

"Build your perfect run—or die trying—in this 3rd-person action shooter! Build your hero in live gameplay to suit your personal playstyle," the game's pitch explains. "Take on the rivals with new abilities, stakes, and tests that change every match. Will you withdraw carefully with your collected items? Or take a risk, put it on the line, and hope your team can achieve the highest spot? The choice is in your hands."

The game does not have an official debut schedule or consoles, but fans can anticipate further news as creation continues.

Karen Vargas
Karen Vargas

Marine biologist and science communicator passionate about ocean conservation and tech.